I define it as marketing for mobile users. “As a promotional activity designed for delivery to cell phones, smartphones, and other handheld devices, usually as a component of a multi-channel campaign.” Wikipedia defines it as “ marketing on or with a mobile device”. “Any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device.” Let me get you started with a quick definition.Īndreas Kaplan defines mobile marketing as: Not only will you get the best results out of mobile, but a good understanding of how mobile marketing works will put you in total control of your marketing. One of such is knowing how to interact with potential customers on different platforms and devices. It’s no secret that building a successful online business has its challenges.

The earlier you start reaching out to them, and solving their problems, the more results you will get in your business. Digital marketers in particular are excited to run mobile campaigns, because they know that mobile users are motivated buyers.Īccording to Salesforce, “ 68% of companies have integrated mobile marketing into their overall marketing strategy.” What is Mobile Marketing? (The Best Answer Ever!)Īre you reading this post from a mobile device? I’m certain, considering that 80% of internet users own a smartphone.īoth marketers and consumers begin their web services on mobile.

A one mobile market